Small Business Articles from Make-it-Fly®
Your Marketing Creativity
and Increase Sales
By Victoria Munro
“Creativity involves breaking
out of established patterns in order
to look at things in a different way.” –
Edward de Bono
is the lifeline of your business. As an entrepreneur,
you can't afford to neglect it. Growth and survival
won’t happen without marketing. Unless your current
marketing is working really well and you have more customers
than you know what to do with, don’t keep doing
what you’ve always done! Unleash
your creativity and try out some new ideas! We’ve
listed several to start your creative juices flowing.
Hold a brainstorming session
Gather a group of friends, colleagues
or employees to brainstorm marketing ideas for your
business. Make it worth their while – perhaps
treat them to dinner first. Make and follow a clear
Possible topics might include:
your current and past marketing activities and the
results. Ask for suggestions on how each could be
participants take a critical look at your marketing
materials and offer suggestions.
the major obstacles your business faces and ask
for ideas on how to overcome them.
ways to increase the number of qualified leads.
for ideas on services or products you could offer
that meet a current need in the market.
Brainstorming can be invaluable, but
will only work if you resist
the temptation to become defensive or comment on ideas
generated. This will quickly stifle creativity.
You may have already tried a suggestion made, with pitiful
results, but keep quiet and keep an open mind! Record
everything and take time to review it later.
shoot down wild ideas. In his best-selling book
Marketing Outrageously, Jon Spoelstra writes about his
time as president of the New Jersey Nets. They had a
page in their company manual that said:
“If people fall down laughing when you present
an idea, that idea has a chance of becoming a breakthrough
idea. When an idea is so outrageous that it causes
people to laugh at the idiocy of it, then it’s
time to push the outrageous envelope and see if that
idea can be developed.” Joe’s marketing
efforts with the Nets proved to be wildly successful.
Study your competitors
How are they marketing? What is working
for them? Why is it working? Are they using methods
you could adopt and improve on?
Take a trip
Visit or talk to those in similar
industries or professions in other cities and states.
Find out how they are marketing and what is working
in their area. Keep in touch and trade marketing suggestions.
Start a ‘Marketing Ideas’
Always be on the lookout for fresh ideas. Every time
you come across an article, a brochure or an ad that
appeals to you, drop it in the file. When you need to
create a new marketing piece, write an ad or rewrite
your marketing plan, you have a file full of ideas and
you won’t have to start from scratch.
Avoid Creativity Killer Comments
will never work for us
idea for another business
have the time it would take to do that
budget won’t stretch that far
in our profession/industry don't do things like
like something my kids would come up with
tried that last year and it didn’t work
If you don’t feel very inspired and imaginative,
remember creativity is like
a muscle: the more you exercise it, the stronger it
becomes. Start working out today with some of
the above ideas!
© 2005-2007 Victoria Munro.
for printable version.
About the Author: Victoria Munro is
co-founder (along with husband Dave Block) of Make-it-Fly®
LLC, a company dedicated to creating success for
small-business owners through creatively designed programs
and tools. Victoria has started and run nine different
businesses. To receive FREE business success articles
with tips to help you with your business, sign up for
their award-winning ezine, “In-Flight Refueling,”
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