Make-it-Fly's In-Flight Refueling Ezine

Feature Article: How to Survive and Thrive in a Stressful World

Business Owner in the Spotlight
George Tyler
CxO To Go

Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

ISSN# 1552-3705

July 27, 2010
Volume 7, Issue 13

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria

We’d planned a more relaxed summer—after all, summer is a time to get away, appreciate the outdoors and just unwind—but it seems to have been busier than ever! In addition to running Advisory Boards, we’ve enjoyed barbecues, and birthday and anniversary parties.

Brainstorming at a Raving Fan EventLast week Dave led a Raving Fan event for Max Young and his adventure travel company. It’s always fun to hear great feedback from someone’s loyal clients and to brainstorm creative ideas with them.

In August, we plan on taking some time to plan and focus on some new training projects. Because of this, we’re postponing the Make-it-Fly Café scheduled for August 26. If you’ve already registered, you’ll receive a refund.

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Gorge Tyler
CxO To Go

To tell the story of George Tyler’s involvement in CxO To Go, you have to start with Marty Koenig, who started CxO To Go in early 2009 when he realized that small businesses need experienced assistance to help them grow. CxO To Go provides professional services delivered by executives with 25+ years of experience on an interim, on-demand basis.

George Tyler of CxO To Go

“Marty realized he needed help to grow his dream,” George says, “and last summer he brought me and two other partners on board to round out the management team.”

George brought experience in starting companies, creating strategic alliances and then marketing and sales with those alliance companies to the team. “Not only do I create alliances with companies around the county,” George says, “I bring those skills to our customers. Business owners love the freedom of running their own company. But they don’t have to love the financials, or love the operations, or even love the marketing. Because that’s what we do. We’re a professional services company that brings C-Level expertise and best practices to a business on a part-time, flexible, and affordable basis.”

CxO To Go LLC is a national company based in Denver with thousands of combined years of experience. Their mission is to help growing companies achieve excellence in every aspect of their business. CxO to Go has hundreds of executives around the country with outstanding experience creating on-point solutions to all types of business challenges.

Q: What do you find most fulfilling about running your business?
GT: Observing the success of our customers is so rewarding. Helping customers realize how they can make their dreams come true and then watch them change is truly exciting. No matter how many businesses I help, each one is a wonderful new challenge. My eyes light up as I watch them progress and succeed.

Q: What motivated you to start this business?
GT: Throughout my 30 years of selling and marketing technology products, I have always focused on strategic alliances as a way to grow a company. This has worked for Fortune 100 companies, as well as several of my start ups. Each time that I work with one of our alliance partners, I try to investigate ways to grow their business. When I am successful in growing them, my company always benefits. By joining a professional services company, I can directly help other companies succeed. 

Q: What book has been most helpful to you in your business?
GT: As a serial entrepreneur, I have learned that I must constantly read.  In the past six months, the book I have most often used is Strategic Alliances – Three Ways to Make them Work by Steve Steinhilber, VP of Strategic Alliances at Cisco.  Having worked with many of the executives at Cisco in a past life, this is a great guide to the hunting and farming of strategic alliances. The three building blocks that a company can use to create success alliances are: building the right framework, preparing your organization, forging a relationship built on trust.

Q: Who has influenced you most in your life?
GT: Without a doubt, it has to be my dad. He is the Energizer bunny, as he still plays golf, tennis and skis 45+ days a year, and yet finds time to volunteer for several non-profit boards. Dad instilled in our family the value of hard work, fun play and being a great friend to others. These are big footsteps to follow, but I’ll keep trying to fill them. 

Q: What has proved to be your most successful marketing strategy?
GT: Even though many of us are expanding our online presence, I still find the strongest sales and marketing comes from talking and meeting with people either one on one or in small groups. People like to know the individual they are dealing with. The face-to-face trust creates alliances that can last for centuries. 

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
GT: As a relatively new company, we face the economic realities of today, plus our growing pains of helping numerous customers. We find that focusing on the priorities of our current customers is foremost in our minds. Having successful engagements with customers now will pay dividends in the future. Companies can fail with too many customers if not handled correctly, and therefore we focus on steady, constant growth. We are always looking for customers where we can build a trusted advisor relationship. 

Q: How did you benefit from participating in a Make-it-Fly® board?
GT: My board has always forced me to look at my values and personal long-term goals and how they fit my company. All too often, I am caught up in the day-to-day problems and don’t sit back and think of the long-term objectives. My board has taught me that not everything is an emergency, and many of today’s problems will still not make any difference three years in the future. I feel fortunate that the outstanding members of my board will help me at any time, and I, in turn, will do my best to help them.  

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
GT: As Nike would say, “Just do it!” I invest eight to twelve hours per month in my board, which means I spend at least that much time thinking, planning and executing towards the strategic direction of my company. My board brings out my entrepreneur spirit and gets me excited for the next three to five years. 

George Tyler can be reached by phone at: 303-482-7583. Or visit his website at:

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Nugget:

When attending a networking event, dress in a way that makes you feel good about yourself. When you look sharp and professional, it sends a message that you’re serious about your business. If you’re comfortable, wearing tastefully logoed apparel or a logo pin, this can also invite questions about what you do.

Feature Article

Victoria MunroHow to Survive and Thrive in a Stressful World
By Victoria Munro

Owning and running a business can be stressful—after all, the buck stops with you. But in an uncertain economy, the challenges of entrepreneurship can be doubly stressful.

When ignored over time, stress takes a serious toll on your physical health, your ability to concentrate and on your relationships, and can ultimately lead to burnout. If you’re to be successful in the long run, you must take care of yourself and learn to handle stress in a healthy way.

10 Tips to Help You Thrive in a Stressful World:

1. Take time daily to reflect on your life—look at the big picture. (This seems counterintuitive when you’re busy, but stress results in tunnel vision.)
2. Exercise regularly—it relieves tension. Asking a friend to exercise with you will provide accountability and make it more fun.
3. Don’t fly solo—surround yourself with positive and supportive people who’ll share their ‘been-there-done-that-wisdom.’ Talk difficult issues over with a trusted friend or board of advisors.
4. Take time out for yourself—meditate, journal, pray or go for a walk and observe nature—the trees and flowers, listen to the birds, watch the ever-changing cloud formations. Spend time with people—get to know and encourage others. Develop deeper relationships.
5. Get adequate rest and sleep at night
6. Plan time for fun—laughter is good medicine. Taking time out to relax and play shouldn’t be considered a luxury.
7. Focus on what is positive and see the glass as half full. Turn your attention to things that have gone well and praise yourself. Make a list of things you’re grateful for. Instead of watching the news, read or listen to inspiring books.
8. See stressful situations as opportunities to learn. Stop, step back and think about ways you could benefit from them. Velcro® and Post-It® notes were invented as solutions to frustrating problems.
9. Take five-minute vacations. Stop work for five minutes, relax, breathe deeply and think about something fun and pleasant. This can refresh your mind and you’ll return to the project with new clarity.
10. When you’ve completed a stressful task, reward yourself with something you enjoy.

Stress is generally a reaction to events, and we may have a choice of how we respond. List the things that cause you stress and ask yourself if eliminating, or at least minimizing, each of these stressors is even within your control. If it is, then brainstorm and write down possible solutions, making note of how you’ll handle them differently in the future. If the stressor is beyond your control—you just can’t do anything about it—remind yourself that getting upset over it is a waste of your energy and let it go. Take action that will lead to peace of mind.

Click here for printed version.

To read more, check out Victoria's Blog.

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Victoria’s Time / Balance Tip

You May Be Missing Out on Valuable Lessons
You know it’s important to take a few minutes at the start each day to reflect on your big picture—where you want to take your life and your company. But it can also be valuable to stop at the end of your day and make a note of lessons learned that day, perhaps something new you tried that worked really well, something you should avoid or do differently in the future. Don’t waste these hard-earned lessons.

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Make-it-Fly Marketplace

Sharpen Your Speaking Skills this Year
at a Presentation Dojo

You worked hard on your presentation and afterward several people came up to compliment you on it. You think, “That’s nice, but I didn’t get any business.” If you want to grow your business through public speaking, enroll in the Presentation Dojo.

Jay Murray of Solutions for Tuition says, “Before working with Turning Point Presentations, 3% of my audience members typically requested appointments to learn more. Now, it’s over 50% and my business is thriving.

Angela Libby Jankousky

Angela Libby Jankousky

Rev Networking

Rev NetworkingUp to 16 professionals, each representing one profession, meet one on one at customized speed networking events, allowing you the opportunity to have a five-minute conversation with each participant to generate leads, referrals and business. Rev Networking is not a group, as you will meet new professionals every time and people that attend are serious about growing their business by networking and power partnering with other professionals.

Reservation only $68
Marilyn Manning 303-763-1865

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 3,000 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 8-10 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® Advisory Board, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Next Advisory Board 101 in Denver:

  • Friday's - September 10, October 8, November 12, December 3.

Click here to sign up for an Advisory Board.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

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