Make-it-Fly's In-Flight Refueling Ezine

Feature Article: 10 Tips for a Stress Free Summer

Business Owner in the Spotlight
Candis Kloverstrom
Emerging Brand Story

Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

June 1, 2010
Volume 7, Issue 10

"In-Flight Refueling" is published twice a month.

Click here to read archived newsletters.

A Note From Dave & Victoria

This Thursday, Dave will speak at the Business Honoring Spirituality meeting on a topic he’s passionate about: Upside-down Networking.

In addition to completing a new Marketing Secrets ebook, Victoria has been working overtime on her garden—planting flowers and veggies galore!

On June 18, we’ll start our last five-month Advisory Board 101 until January 2011 (board #75).  In September, we’ll offer three-month boards.

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Candis Kloverstrom of Emerging Brand StoryCandis Kloverstrom
Emerging Brand Story

Candis Kloverstrom started Emerging Brand Story in 2006 as a brand communication company that typically works with business owners who find it difficult to differentiate themselves in the marketplace. “They may have a logo or website but do not understand their market position,” says Candis. “I show them how to avoid becoming a best kept secret. And they move from being a best kept secret to a secret weapon for their customer.”

Candis’s clients know their products and services, but need help developing the kind of messages that communicate to customers their brand experience. “For most businesses, understanding brand experience and then communicating that effectively is difficult,” Candis says. “But when it happens, it is like a fresh ray of sunshine flowing in, giving them a new business perspective. And their customers get it. That is the best part.”

Q: What do you find most fulfilling about running your business?
CK: Seeing someone discover what makes them great. It is usually right there in front of them. But they often miss it because they are too close to their business and I bring in a fresh set of eyes and expertise. Or because they do what they do so well, they think others do it with the same proficiency. And they discount themselves. The result is marketing on product and price, which always creates lower profit margins.

Q: What motivated you to start this business?
CK: I began with a Bachelor of Fine Arts degree. Then I got into creating marketing materials. I have a 19-year background in developing everything from marketing materials to books. As a serial entrepreneur, my background is in creating and developing marketing materials. I simply took everything I did in the background and made it a business model.

I wanted to be an entrepreneur working with people. Unlike many who go into business as a result of a pink slip I chose entrepreneurship to fulfill God’s plan for my life. I know that is not God’s path for everyone, but for me I would not be who I am today if I had not gone down this path. What I thought was going to happen turned into what I do today.

Q: What book has been most helpful to you in your business?
CK: The Bible, especially when times are tough as in the past year and a half, God talks to me through His word and helps me hang in there giving me peace in the midst of the storm.

Q: Who has influenced you most in your life?
CK: My grandmother on my dad’s side was an inspiration and still is even though she is gone. I was the second oldest of her 44 grandchildren, and she told me that she prayed for us every day.

Q: What has proved to be your most successful marketing strategy?
CK: The most successful marketing strategy in this economy has been to find where my prospects hang out and then volunteering in a leadership position. People see leaders as movers and shakers and are more likely to do business with a mover and shaker than someone who sits on the sideline.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
CK: My expectations. I wanted my business to be further along, and if the economy hadn’t done a big dive, I would have been. But I would have never had the root system I have now with my faith. We think we are following God until the bottom falls out and then the truth is revealed in dynamic ways that I would have rather avoided. It is also humbling to have to tell your board how bad you are doing and that you need help. In the end, it is good. The trick is deciding failure is not an option.

Q: How did you benefit from participating in a Make-it-Fly® board?
CK: I have found Make-it-Flyers to be helpful and encouraging, and have formed some strong, lasting relationships with people that I know I can trust and confide in and ask for advice when I need guidance.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
CK: Go for it. You will never regret your decision. I have found going on to the Alumni Board level has been incredibly helpful. These are people who help keep my foot to the fire and get my tasks done. Then, they provide insight I need to make my messages sharp and crisp. We all need that whether it is a coach, a board, or a brand communication specialist like me.

Candis Kloverstrom can be reached by phone at: 303-688-0649. Or visit her website at:

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Nugget:

You get no second chances to make a spectacular first impression. Business is built on relationships, and typically those first few seconds of an initial encounter will determine the direction that relationship will take. The key to making a good first impression is ensuring that the other person feels important, honored and very special.

Feature Article

Victoria Munro10 Tips for a Stress Free Summer
By Victoria Munro

Summertime brings its own stresses for entrepreneurs. For example, running a business, while entertaining a string of out-of-town guests can be a challenge. For those with school age children, summer vacations have their own joys and pressures. Add to this the lure of good weather and multiple opportunities to play, the dilemma of whether or not to leave the business and take a vacation and for some a seasonal cash flow crunch.

Planning Ahead is Key

With prior planning, you’ll be better prepared and enjoy a productive and stress-free summer. The tips below will help you keep a right balance between work and play so that you’ll be recharged, renewed and ready for fall.

1. Be ready for out-of-town company. Let them know when you will need to work. Gather tour books, materials on local attractions and maps. Make a list of sightseeing suggestions. Plan to spend some quality time with your guests when you won’t be distracted by thoughts of business.
2. If you have children at home for summer vacation, involve the whole family in the summer planning process. Ask for everyone’s input and suggestions. Decide together on some fun family activities and put them on the calendar. If your children are old enough, work out projects and goals for each one, and sweeten the deal with suitable rewards. Maybe hire them and let them learn about business.
3. If your business is slower in the summer, it’s a good time to take that much-needed vacation. Decide who will be in charge of the business and make decisions while you’re gone. Think ahead about how you’ll handle email while you’re away and how much you want or need to be in touch. Be sure to pay important bills before you leave town.
4. Set realistic goals for your summer. Since the pace is often slower and there are more distractions, don’t set too many ambitious goals. Use these months to develop relationships by inviting clients to play golf or tennis, or enjoy lunch.
5. Offset the slow season cash flow challenge by offering a special sale. Take advantage of the slow time to negotiate better deals with suppliers.
6. Be flexible with your work hours. You may want to wake up early and get in a few hours' work before everyone gets up. This gives you time later to goof off, and enjoy family and friends. When my children were small, I tucked them in bed at night and headed to my office. Working early or late can give you quiet, productive work time.
7. Focus when you are working. To be more efficient, avoid multitasking, concentrate on one task at a time until it’s finished. Wherever you are and whatever you’re doing, develop a habit of being very present. Relish the moment and resist the temptation to let your thoughts wander.
8. Make the most of social events. Take advantage of those backyard barbeques, poolside get-togethers and ball games with friends—they can be relaxing and are often excellent networking opportunities. Remember too that it’s okay to decline invitations to events you really don’t enjoy.
9. Take care of yourself. Get sufficient rest, eat healthy food and exercise regularly. Build in ‘alone time’ to relax, reflect and re-energize.
10. Determine to do something fun every day. Maybe go somewhere you’ve never been or do something you’ve never done before. Don’t take life too seriously—lighten up and laugh. Remember, stress is a choice you make when you respond to a situation.

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To read more, check out Victoria's Blog.

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Victoria’s Time / Balance Tip

Set Realistic Time Deadlines
Unrealistic scheduling of tasks usually results in stress. If you find yourself regularly setting impractical time frames for the completion of projects, you may be unconsciously striving to live up to your own or someone else’s unrealistic expectations.

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Make-it-Fly Marketplace

Sharpen Your Speaking Skills this Year
at a Presentation Dojo

You worked hard on your presentation and afterward several people came up to compliment you on it. You think, “That’s nice, but I didn’t get any business.” If you want to grow your business through public speaking, enroll in the Presentation Dojo.

Jay Murray of Solutions for Tuition says, “Before working with Turning Point Presentations, 3% of my audience members typically requested appointments to learn more. Now, it’s over 50% and my business is thriving.

Angela Libby Jankousky

Angela Libby Jankousky

Rev Networking

Rev NetworkingUp to 16 professionals, each representing one profession, meet one on one at customized speed networking events, allowing you the opportunity to have a five-minute conversation with each participant to generate leads, referrals and business. Rev Networking is not a group, as you will meet new professionals every time and people that attend are serious about growing their business by networking and power partnering with other professionals.

Reservation only $68
Marilyn Manning 303-763-1865

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 3,000 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 8-10 non-competing business owners who meet once a month for five consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® Advisory Board, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Next Advisory Board 101 in Denver:

  • Fridays - June 18, July 16, August 20, August 17, October 15, November 19
  • Friday's - August 13, September 10, October 8, Noverber 12

Click here to sign up for an Advisory Board.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly Café - High Altitude Networking, where exceptional people help each otherNext Café:

Date: Thursday, June 24, 2010

Time: 4:30 to 7:30 p.m.

Cost: $10 online, $15 at the door

Location: The Wellshire Inn
3333 South Colorado Blvd., Denver, CO 80222

Click here to register online now and save!

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Voice: 720-962-8888

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Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2009. All rights reserved.

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