Maia Internet Consulting
Liz Hamilton has been involved with the Internet since the dot-com boom and crash. “I started the business back in 2001,” she says. “I had just left BedandBreakfast.com, an online directory for bed and breakfasts and small hoteliers, and decided to strike out on my own.”
Liz knew then that every small business needs to have a professional web presence. “Many small business owners love to have some control over their websites but find it hard to keep them updated as they have to pay a webmaster for every edit,” she says. “That’s where we come in: we create websites and blogs with WordPress, a popular blogging platform, that are easy to update, search-engine friendly and are professional in design.”
Q: What do you find most fulfilling
about running your business?
LH: Working with other businesses and helping them with their online presence. I really enjoy learning about other people’s ideas and goals, and how to present them online and then seeing the end result.
Q: What motivated you to start
LH: At BB.com, I taught innkeepers about online marketing and noticed that many people had a website that was not search-engine friendly. Innkeepers would then have to spend more money on fixing problems before being able to market online. After leaving BB.com, I thought it would be better to build a website that worked from day one, and that is what motivated me to start my business.
Q: What book has been most helpful
to you in your business?
LH: E-Myth Revisited. I read it long before I joined Make-it-Fly®, and it is one of those books that you need to read at least once a year to keep on track.
Q: Who has influenced you most
in your life?
LH: My parents, hands down! They always told us as kids that we could be and do anything we wanted, and we believed them. They always encouraged us and never put us down, just told us to learn from any mistakes and move on. I am very fortunate; they still are our best champions today.
Q: What has proved to be your most
successful marketing strategy?
LH: Education! If you help people understand and freely give out information on strategies and suggest ideas that help their businesses prior to them becoming clients you hardly have to do any selling. They figure out pretty quick you have the expertise to help them move their business forward. Teaming up with power partners has also been a great strategy.
Q: What have been the greatest
challenges you have had to overcome, or are currently facing,
in your business?
LH: Strategic planning, something I have always struggled with. I tend to allow the tide to take me where it wants. A large part of me has no interest in scheduling, planning and staying on top of paperwork, so I have to force myself to do it.
Q: How did you benefit from participating in a Make-it-Fly® board?
LH: I have found Make-it-Flyers to be helpful and encouraging and have formed some strong, lasting relationships with people that I know I can trust and confide in and ask for advice when I need guidance.
What would you say to other business owners who are contemplating
getting involved in a Make-it-Fly® board?
LH: You don’t have to try to do it alone. There is a confidential support group out there that can help you grow your business and guide you along the way. Having a support group to bounce ideas off and discuss options really helps you sleep better at night.
Liz Hamilton can be reached by phone at: 303-815-9860. Or visit her website at: www.MaiaInternetConsulting.com
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