This week we celebrate six
years of Make-it-Fly! On April 24, 2003, we launched
our first Advisory Board 101. We've learned an enormous amount,
and have been privileged and humbled to get to know and serve
some truly exceptional people.
A week ago, we took time off and enjoyed visiting kids and
grandkids (and their horses) in southern Colorado--fun to
be with family and refreshing to spend time out of the big
We met some very special people last weekend at
the Englewood Library Open House, where Victoria was one
of the authors exhibiting.
Don't forget the special Birthday Bash
Make-it-Fly Café on Thursday,
April 30. Sign up online now and save. You can also
sign up at Sky-Place.com
and find out who else has signed up that you may want to connect
with at www.sky-place.com/group/aprilcafe.
Our very best regards,
Dave and Victoria
Schwartz wants more than anything to share wisdom. Not his own,
but other people's, those who have acquired knowledge
in an area and are ready to share it in book form. "I'm leading
a new wave of purpose-driven correspondents to uncover new truths
and acquire the mindset of masters," he says. "The correspondents
become authors and establish themselves as credible experts, becoming
the new catalysts in their field, fueling their passion and fulfilling
a purpose greater than themselves."
50 Interviews is the framework Brian teaches. His company
produces the interviews into a finished form ready for printing.
"Having a book at the end of the effort not only puts the author
one on one with those they probably would have otherwise never met,"
Brian says, "but also captures all the 'Cliffs Notes' into
a structure that will serve them and others for years to come. It's
publishing with a purpose to move authors into that which they aspire
and share the wisdom they acquire along the way."
Q: What do you find most fulfilling
about running your business?
BS: Seeing the transformation
the other correspondents (those who are authoring other titles in
the series) go through. They are discovering new truths, gaining
clarity on their own unique purpose and receiving validation on
their chosen endeavor. They, like me, are expanding their network
of mentors rapidly and adopting the required mindset and the confidence
of those who have gone before them.
Q: What motivated you to start
BS: I can point
it to a single question a friend asked me back in early 2008.
He asked "Where do you see yourself in 10 years?" My
answer: "If you had asked me that 10 years ago, I would have
never said here." And I meant that very negatively. My own
answer to that question revealed that I had not achieved what
I had hoped to in life. It lit a fire under me like never before.
I don't have a background in publishing, but I do have over 10
years doing interviews (in the form of a sales call), and I had
a passion for writing in college; but that was a calling I never
chose to pursue. The one big advantage I have over other authors
is that I'm an extrovert. Most authors tend to be are introverts.
Q: What book has been most helpful
to you in your business?
not a book, but I would have to credit Landmark Education for
giving me more than I had ever learned up to that point. It's
an organization producing some amazing results. They stay under
the radar because the earlier form of it, EST, was attacked by
Q: Who has influenced you most
in your life?
I had to name a single person, it would be my wife. But it's been
a culmination of several people I've met along the way. In high
school, it was my boss at a construction company I worked for.
In college, it was one of my professors. Through my career, it
seems like every couple of years, someone would come into my life
and fill that role. Today it's Tom Frey, Rob McNealy and Braun
Q: What has proved to be your most
successful marketing strategy?
and social media combined with some positive traditional media
coverage. I'm running into people more and more who say 'I've
heard about you.' It's a great feeling to know that I'm making
Q: What have been the greatest
challenges you have had to overcome, or are currently facing,
in your business?
the last year, I had been supplementing my startup costs with
a part-time job. As of this month (April 2009), that income stream
is going away. Since I have a higher burn rate than I would like
at the moment, the biggest challenge is focusing on the right
activities that will produce income. They aren't always the most
exciting aspects of the business, but I appreciate they need to
be addressed to sustain the business.
Q: How did you benefit from participating
in a Make-it-Fly® board?
associated with Make-it-Fly® has brought a higher level of
credibility to my business, equal to or greater than the credibility
you gain from joining a chamber of commerce. I wasn't sure what
I was going to get from the advisory board, but it gave me exactly
what I needed. In my case, it helped to take a good look at my
business from a different perspective, to see it how others see
it. It transformed my commitment to 50 Interviews and helped me
refine my mission.
What would you say to other business owners who are contemplating
getting involved in a Make-it-Fly® board?
think everyone will get something different out of their participation
on a board, but trust that it will give you what you need, although
no one can predict what that is. Just trust it will be revealed
at some point. It's a great structure to get truly honest feedback
from your peers.
Brian Schwartz can be reached by
phone at: 1-970-215-1078, or visit his web site at: www.50interviews.com.
this email to a friend.
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is more than meeting people at events.
When you read about someone who really interests you,
whether in a newspaper, professional publication, blog
or an online forum, reach out and connect with that person.
Tell him or her what caught your attention, and why you'd
like to connect and perhaps get to know them better.
Tips to Keep in Touch
and Cultivate Loyal
Clients with Creative Communication
By Victoria Munro
We know that marketing to existing clients
returns at least five times more bottom-line profit than the same
dollar spent on marketing to acquire new clients. It just makes
sense to take excellent care of current clients. Keep
in constant touch with them and let them know you care. If you
don't, your competitor will. Below are ten tip-ideas to help you
creatively stay connected with your current clients and turn them
into loyal fans.
your regular newsletters, send letters and emails. Share
something that will be of genuine value to them
(books, articles, information and/or appropriate networking
opportunities). Knowing and keeping in mind what they are
passionate about will help you to be effective at this.
them sometimes with no sales agenda, just
to see how they’re doing. Maybe ask if they have any
needs you could help with.
arrange to meet in person. Ask
questions and listen, and always give your undivided
attention. Remember to turn off your cell
phone. Make them feel important and special.
||Make an effort
to understand your clients’ needs and
introduce them to others who could be of help to them.
up promptly on referrals they give you.
Thank them and keep them apprised of your progress.
for their help. People like to help others.
a phone call a day or two after every service performed
to make sure that the client was satisfied with the
work. If you sell big-ticket products or services, call and
ask if you can offer any assistance, and make sure your products
and/or services are living up to the client’s expectations.
client appreciation events.
gifts. No need to spend a fortune—be
creative. Use your imagination.
in their area, stop
by their office just to ask how they’re doing
and if there are any ways you can help.
Be sure to keep your promises to your clients! Follow through
on what you said you’d do. And always, always, always be
sincere! Be real, authentic and true to who you are.
There are more ideas on how to turn your clients into a dynamic
sales team that will spread the word about you and your business
in the ebookThere’s
a Goldmine in Your Backyard.
here for printable version.
here to read more articles like this one.
this email to a friend.
in a Down Economy – Tip #5 of 5
Stay in touch with past and
current satisfied customers. Ask for referrals.
Create a referral rewards program and announce it. When
talking to clients, find an opportunity to ask for any
referrals. If a client is giving you accolades about your
product or service, you could simply say something like,
"Well, I'm glad you are so pleased. If you know of
anyone else who would be in need of our services and would
enjoy the same satisfaction you get from doing business
with us, please don't hesitate to send them our way. We
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Wanted: People with a Passion
and Heart to Help
Small Business Owners
Have you ever wished you could work with like-minded
business professionals to grow your own business, while doing
work that results in major positive changes in lives and businesses?
Make-it-Fly®, Your Small Business
Board of Advisors, has been changing the lives of small business
owners and professionals in the Denver metro area for six years
through peer advisory boards. We are now looking for franchisees
with heart and passion to do the same in their communities.
After testing and perfecting our advisory board
system with more than 800 clients, we are expanding. If you
have a sales and/or marketing background, outstanding people
skills and want to invest in your own business with a team committed
to your success, we’d like to talk to you.
Contact Dave Block - 720-962-8888.
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your advertising spot today in the next In-Flight Refueling
Paid Advertising Disclaimer: Make-it-Fly®
LLC does not represent or endorse the accuracy or reliability
of any of the paid advertisements above or the quality of any
products, services, information, or other materials displayed,
purchased, or obtained by you as a result of an offer in connection
with any ad. It's common sense to do your own due diligence before
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Make-it-Fly® Advisory Board 101
Make-it-Fly® Advisory Board 101 program
consists of 12 non-competing business owners who meet once a month
for three consecutive months. In the spirit of giving, they offer
each other solutions, ideas, resources and encouragement. Dave
and Victoria facilitate each group and share powerful tools to
assist business owners in reaching their goals and living more
If you have experienced a Make-it-Fly®
program, please share the following openings with other business
owners who need support. Call Dave for more information at 720-962-8888.
Programs are held from 9:00 a.m. to 12:30 p.m.
Current program openings in Denver:
- Fridays - May 1, June 5, July 10, August 7
- Tuesdays - May 19, June 16, July 21, August 18 - NW
- Mondays - July 6, August 3, August 31, October 5
here to sign up for Advisory
Or call Dave at 720-962-8888.
Boards are groups of 12-14 small business owners who have
participated in at least one Make-it-Fly®
Advisory Board 101 and wish to continue the support and accountability
with a group of like-minded, giving business associates. Members
meet once a month for a three-hour meeting.
If you completed the initial Make-it-Fly®
Advisory Board 101 and are interested in more information on Alumni
Boards, call Dave at 720-962-8888.
Café, Special Birthday Bash!
High altitude networking, where exceptional people help each
Sponsored by Car
Date: Thursday, April 30, 2009
Time: 4:30 to
$10 online, $15 at the door
here to sign up now.
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)
this ezine to a friend.
here to read previous issues of Make-it-Fly®'s
Make-it-Fly® - Dave and Victoria:
Please email or call Victoria if you'd like to reprint any information
contained in this newsletter. Thanks! © Copyright 2009. All
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA