Victoria’s new book, The
Small Biz Balancing Act,
won three awards at the Colorado Independent Publishers
Assn. EVVY Awards. Maintaining a
healthy work/life balance is a continual challenge for most entrepreneurs,
including us. Dave facilitated six Advisory Boards in four days
last week—fun, exhilarating and very rewarding, but tiring
Make-it Fly® is spreading its
Ochoa (left) started a new Advisory Board 101 in the
Los Angeles area last week, and Sharon
Gibson (right) plans to start a Board in NW Denver later
Yesterday, we ran a Raving Fan
Event* for one of our clients. It was not
only very encouraging for the business owner, but yielded a wealth
of valuable information, ideas and eager support from loyal clients.
Our very best regards,
Dave and Victoria
*Read more about Raving Fan Events and how you can host one to
grow your business in Victoria's award-winning ebook, There's
a Goldmine in Your Backyard.
||Immigration is all over
the news these days, but usually it’s the illegal kind. Ginger
McGuire focuses on the legal area of immigration. “We are
a full service immigration and nationality law firm,” Ginger
says of her practice, which began as the McGuire Law Firm in 2006.
“The area of practice includes citizenship, family based immigration,
business based immigration, permanent and temporary visas to the
United States, consular processing, deportation/removal defense
and I-9 compliance.”
Q: What do you find most fulfilling
about running your business?
GM: Practicing immigration
law can be a very frustrating area to focus on given the outdated
regulations and visa backlogs. So, there is no greater feeling
of satisfaction for me than when a client whom I have worked with
throughout the different stages of immigrating to the United States
becomes a citizen. Then I reflect and realize that I am keeping
families together and helping people make better lives for themselves.
Q: What motivated you to start
GM: I learned at
a young age that although I was born in Colorado, my parents and
my oldest sister were intending immigrants to the United States.
They benefited from an immigration law that allowed them to legalize
their status. They became citizens in 1994, after being in the
United States since 1969. I did not understand what this meant
until I became older and began to appreciate what my parents did
for our family. I knew I would become an immigration attorney
and be a part of something purposeful.
Q: What book has been most helpful
to you in your business?
Slight Edge by Jeff Olson. The book helped me realize that
I do not need to sacrifice my relationship with my husband or
my small children to have my business. I measure my success by
how strong every aspect of my life is running, and the law firm
is only one aspect to consider.
Q: Who has influenced you most
in your life?
my parents’ courage and determination to make a better life
for their children, I would not be where I am today.
Q: What has proved to be your most
successful marketing strategy?
GM: Through the
Make-it-Fly® program, I have learned
that building strong relationships yields the best referrals.
Now my focus is relationship building with my clients, colleagues,
attorneys in other areas of law and other small business owners.
Q: What have been the greatest
challenges you have had to overcome, or are currently facing,
in your business?
financial issue of starting and growing a business while paying
the pre-school bill, mortgage, car payment, etc. has been a constant
challenge. I have learned, though, that the persistent and consistent
practice of good marketing from the beginning helps solve this
issue. Also, knowing that other small businesses are going through
the same situation helps me realize that I am not alone. To that
end, talking with my advisory board has been very helpful and
Q: How did you benefit from participating
in a Make-it-Fly® board?
the Make-It-Fly® Advisory Board was
the best business decision I have made thus far. It took me “out
of my box” and opened my eyes to better marketing strategy,
systems and processes, and the importance of financial planning.
The board has become an invaluable resource for me.
Q: What would you
say to other business owners who are contemplating getting involved
in a Make-it-Fly® board?
your research and talk to alumni before joining an Advisory Board.
You get out of it what you put into it, so only get involved if
you know it’s the right fit for you and you’re willing
to invest time to work on your business.
Ginger McGuire can be reached by
phone at: 720-922-2988, or visit her web site at: www.mcguireimmigration.com.
this email to a friend.
Back to Top
you first meet someone, make
it your goal to discover what he or she is passionate
about—it might be family, a hobby, a sport or particular
sports team, or a spiritual interest. Ask questions and
get to know and appreciate this person by listening as
they talk about their passion.
Your Marketing for Less
By Victoria Munro
In a down economy, marketing is
more important than ever. If marketing funds are
low (and even if they’re not), you can benefit from the
creative low or no-cost marketing ideas below.
|Connect with Your
||Design a consistent
‘client touch’ program to keep your name and your
company’s name in front of current and past clients.
||Develop a survey to discover needs
clients may have that you’re not aware of. You may find
you can easily create new products/services to meet those
||Read the ebook There’s
a Goldmine in Your Backyard.
Your Networking Activities
||Consider what your ROI has been
for each of your regular networking activities. Invest your
time, energy and dollars in the most productive events.
||Take steps to sharpen your networking
||Find a leads group where the members
share your values, or start your own group.
the Most of the Internet
||Make sure your website is optimized
so that the clients you really want will find you.
||Plan to invest time and energy
in social networking on a regular basis.
Your Name Out There as an Expert
||Be a guest on radio talk shows.
||Write articles on your area of
expertise for trade or professional publications.
||Offer free or paid classes, workshops
||Write regular press releases on
a newsworthy aspect of your business.
a Special Event
||Hold an open house, throw a Raving
Fan Party, invite clients to a customer appreciation evening,
or organize a charitable fundraising event.
||Form alliances with other non-competing
business owners who share your values and serve your target
clients. Meet regularly to discuss ways to help each other.
||Co-market, give referrals to each
other and sponsor joint events.
the Power of Many Minds
Join a Make-it-Fly®
Advisory Board, mastermind group, or invite several friends
and colleagues to brainstorm creative marketing possibilities
for your business.
Ask them to come up with as many solutions as possible;
let the ideas flow freely. No matter how inappropriate a
suggestion may sound, don’t judge or respond—that
crazy suggestion might be the one that sparks a million-dollar
It’s vital to keep marketing
in a slow economy. Choose and start to implement
one or two of the ideas above this week.
here for printable version.
here to read more articles like this one.
this email to a friend.
in a Down Economy – Tip #4 of 5
It is 6-7 times more costly to gain a new customer than
to retain an existing one. Be
sure you offer the highest level of customer service.
Think about how you can go the extra mile for your customers
leaving them with a “Wow” factor—something
that will leave a lasting impression and give them reason
to talk about you to their friends, family and business
Marketing tip by Beth Boen of CreativeXchange
Upto 20 professionals, each representing one profession,
meet one on one at customized speed networking events, allowing
you the opportunity to have a five-minute conversation with
each participant to generate leads, referrals and business.
Rev Networking is not a group, as you will meet new professionals
every time and people that attend are serious about growing
their business by networking and power partnering with other
Reservation only $48
Marilyn Manning 303-763-1865
The Riverfront specializes in well
crafted, richly satisfying occasions that balance
aesthetics, personality and party. The site is versatile, accommodating
groups from fifteen to five hundred. Features include: two dance
floors with professional sound and lighting, a fireplace nook,
three bars, outdoor patio, and gazebo. Our personal chef, custom
menus, and full suite of inclusions rank us paramount in our industry.
and schedule your holiday event!
manage your email marketing,
YOU run your business and increase profitability.
We make your email marketing easy by offering consistent,
reliable, managed email implementation.
The Email Works
brings 25 years of marketing experience to its creation
of high-impact, professional-looking emails that build strong,
successful, and lasting relationships with customers, clients,
Cheryl is offering a free
30-minute phone consultation,
plus ask about the discount
for In-Flight Refueling readers.
you want to promote your business on the net but haven’t
a clue where to start?
Social Networking Made Simple
A step-by-step strategy for increasing your web traffic
and online visibility. Set up available at an additional
Mary Walewski, Buy The Book Marketing, www.buythebookmarketing.com,
Wanted: People with a Passion
and Heart to Help
Small Business Owners
Have you ever wished you could work with like-minded
business professionals to grow your own business, while doing
work that results in major positive changes in lives and businesses?
Make-it-Fly®, Your Small Business
Board of Advisors, has been changing the lives of small business
owners and professionals in the Denver metro area for six years
through peer advisory boards. We are now looking for franchisees
with heart and passion to do the same in their communities.
After testing and perfecting our advisory board
system with more than 800 clients, we are expanding. If you
have a sales and/or marketing background, outstanding people
skills and want to invest in your own business with a team committed
to your success, we’d like to talk to you.
Contact Dave Block - 720-962-8888.
THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The
In-Flight Refueling Ezine reaches more than 2,700
entrepreneurs, small-biz owners, consultants and marketers. Reserve
your advertising spot today in the next In-Flight Refueling
Paid Advertising Disclaimer: Make-it-Fly®
LLC does not represent or endorse the accuracy or reliability
of any of the paid advertisements above or the quality of any
products, services, information, or other materials displayed,
purchased, or obtained by you as a result of an offer in connection
with any ad. It's common sense to do your own due diligence before
purchasing any product.
Make-it-Fly® Advisory Board 101
Make-it-Fly® Advisory Board 101 program
consists of 12 non-competing business owners who meet once a month
for three consecutive months. In the spirit of giving, they offer
each other solutions, ideas, resources and encouragement. Dave
and Victoria facilitate each group and share powerful tools to
assist business owners in reaching their goals and living more
If you have experienced a Make-it-Fly®
program, please share the following openings with other business
owners who need support. Call Dave for more information at 720-962-8888.
Programs are held from 9:00 a.m. to 12:30 p.m.
Current program openings in Denver:
- Tuesdays - April 21, May 19, June 16, July 21 - NW
- Fridays - May 1, June 5, July 10, August 7
- Mondays - July 6, August 3, August 31, October 5
here to sign up for Advisory
Or call Dave at 720-962-8888.
Boards are groups of 12-14 small business owners who have
participated in at least one Make-it-Fly®
Advisory Board 101 and wish to continue the support and accountability
with a group of like-minded, giving business associates. Members
meet once a month for a three-hour meeting.
If you completed the initial Make-it-Fly®
Advisory Board 101 and are interested in more information on Alumni
Boards, call Dave at 720-962-8888.
High altitude networking, where exceptional people help each
Sponsored by Car
Date: Thursday, April 30, 2009
Time: 4:30 to
$10 online, $15 at the door
here to sign up now.
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)
this ezine to a friend.
here to read previous issues of Make-it-Fly®'s
Make-it-Fly® - Dave and Victoria:
Please email or call Victoria if you'd like to reprint any information
contained in this newsletter. Thanks! © Copyright 2009. All
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA