Feature Article: Use Public Speaking to Boost Your Business

Business Owner in the Spotlight
Chevy Chevallard
ConductYourLife, LLC

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ISSN# 1552-3705

September 15, 2009
Volume 6, Issue 18

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria

Since reading the book Born to Run by Christopher McDougall, Dave and sometimes both of us have been running barefoot around the soccer field across the street. It’s invigorating and really fun, but getting a little chilly for the toes in the early mornings now! It’s really helped to get us in better shape for tennis!

Make-it-Fly’s Conference for Entrepreneurs, Fall 2009The Fall Conference, Entrepreneurs Embracing Change last Friday was terrific—read what people are saying. It was a day chock-full of valuable information from 12 outstanding speakers. Barbara Brannen set the tone for the day with a keynote speech: So Many Secrets - So Little Time. This was followed by workshops on topics very relevant to entrepreneurs today. The downside was the challenge of choosing which to attend—all were excellent. We videotaped the conference sessions and will let you know when they’re available.

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Chevy Chevallard
ConductYourLife, LLC

Maestro “Chevy” (Philip Carl) Chevallard has been developing powerful leaders and winning teams from a conductor’s podium since 1968. His 40-year journey as a professional musician, university professor, author, Air Force commander and small business owner continues to teach him valuable lessons about leadership from a conductor’s perspective. Through interactive and entertaining keynotes, Chevy uses the model of a symphony orchestra to demonstrate how values such as competence, creativity, collaboration and character contribute to building successful leaders and successful teams.

Chevy Chevellard, ConductYourLife

Q: What do you find most fulfilling about running your business?
CC: I’m fulfilled and heartened by my clients’ passion for learning, especially about leadership and teamwork, and especially from my perspective as a conductor and teacher. After all, maestro means “teacher” in Italian, and what teacher isn’t fulfilled by his or her students’ passion for learning? The passion to learn begins with curiosity, which comedian Danny Kaye called “life’s greatest gift.” So what could be more fulfilling than to create a business that allows me to offer useful knowledge, to foster curiosity and to inspire leaders who want to learn and improve?    

Q: What motivated you to start this business?
CC: Papa may have; Mama may have; but God bless the child that’s got his own.” That was the refrain from legendary singer Billie Holliday’s hit “God Bless the Child,” but I knew it as the hit from the hot ’70s horn band Blood, Sweat & Tears. It summarized my lifelong dream and eventually became my irresistible life course: to take what I’ve loved and learned, and turn it into a business that would be grounded in who I am and what I know. It would be a business dedicated to helping others. It would be fun for them and for me. It would be profitable, and it would be sustainable – for as long as I wanted it to be! That’s why I created ConductYourLife, LLC!

Q: What book has been most helpful to you in your business?
CC: Actually, there are three. The first is The Experience Economy—Work Is Theatre & Every Business a Stage, by B. Joseph Pine II and James H. Gilmore, because it convinced me to make a product that was not a commodity, not a service, but a memorable and distinctive EXPERIENCE instead. The second is Earl Nightingale’s audiobook Lead the Field, because it inspired me to make integrity the hub, and commonsense principles the spokes of my business. And the third is a book that continues to help me in every aspect of my life, a book that I value more every day, a book that constantly inspires and challenges my mind, my heart and my soul: the Holy Bible.

Q: Who has influenced you most in your life?
CC: That’s easy!  Barbara Burgoon Chevallard, my bride since 1972. She’s a lot of things: a true “I can do ANYTHING” Air Force wife; the mother of our three children; my best friend since kindergarten (we found THAT out after we were married!), and the quiet, brilliant, grounded, indomitable and loving counterbalance to this noisy, often flighty, and sometimes uncertain creator.    

Q: What has proved to be your most successful marketing strategy?
CC: Developing a niche that is narrow and deep, that addresses real world business needs, and that is rooted in who I am, what I know and what I passionately care about.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
CC: Finding that niche! But even greater was the act of starting a business.  After working for the government (city, state and federal) for my entire working life, I didn’t know what a business really is, or what “the bottom line” really means, or how to find a need, or to develop a product that fills it, or how to brand, market, price and place it. So before I started my business, I took a year of intensive business training to learn some of these things. But still I wandered in the wilderness. It wasn’t until I joined a Make-It-Fly Advisory Board that I had the opportunity to credibly “test and tweak” what I’d developed and to receive honest feedback, great suggestions and (thankfully) great validation for the parts that were working. Make-It-Fly gave me the guidance I needed to improve my business and the confidence I needed to take the actions to implement those improvements! 

Q: How did you benefit from participating in a Make-it-Fly® board?
CC: Three quotes well summarize the benefits I’ve I received from Make-it-Fly’s Advisory Board: 

#1: “All of us are smarter than any of us”--old Texas saying. TRANSLATION: My Make-It-Fly Advisory Board was brilliant and generous when suggesting solutions to the business problems I brought before them.

#2: “It’s not what you know; it’s what you do with what you know”—Unknown. TRANSLATION: Accountability is a big piece of Make- It-Fly, and having an Advisory Board AND a different and highly professional, one-on-one accountability partner each month really helped me get focused and get going!

#3: “It is one of the most beautiful compensations of life, that no man can sincerely try to help another without helping himself.”—Ralph Waldo Emerson. TRANSLATION: The Make-it-Fly philosophy strongly encourages its members to ask for help and to offer help. My Advisory Board was a tremendous resource of talented people from every walk of life, but it was only a small part of the larger Make-it-Fly family formed by many years of Advisory Board graduates and friendly affiliates. The Advisory Board provides a means for reliable, credible and safe problem-solving, wildly creative idea generating and powerful network building. And it provides the opportunity for and the inevitable result of helping another: you end up helping yourself.  

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
CC: Do it! Now! You’ll be glad you did!

Chevy Chevallard can be reached by phone at: 719-592-1458, or visit his web site at: www.conductyourlife.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Nugget:

10 Gifts you can give away when you network:
1. Offer a word of encouragement, 2. Suggest a good book, 3. Connect people with someone they should meet, 4. Recommend an outstanding networking event, 5. Give a sincere compliment, 6. Be a listener and discover the needs of others, then look at possible solutions, 7. Make people feel at ease, 8. Ask for help, 9. Recognize other’s achievements, 10. Tell others by your body language, “I care about you.”

Feature Article

Victoria MunroUse Public Speaking to Boost Your Business
By Victoria Munro

Public speaking can prove an excellent form of free PR and an effective marketing tool. Speaking in front of groups gives you exposure to potential clients and enhances your credibility as an expert in your field—and people like to buy from experts. Below are some tips to help you step out and use speaking to grow your business.

Identify your ideal audience. Research professional associations and industry meetings your target clients are likely to attend. Service clubs are often looking for speakers, and their members might be good clients for you. Get names of program chairpeople and call to ask if you can speak to their group.

Make your message meaningful. Talk about what you know—topics you’re passionate about. Provide valuable information that will really help your audience. Perhaps pinpoint your target clients’ three biggest problems and write a speech about how to solve each of them. Aim to give practical tips—preferably ones they can implement right away. Remember to include a clear call to action. Don’t use your talk to give a sales pitch for your services or products.

Be crystal clear. Know what you plan to say. Start with a simple outline based on your main points—ideally, no more than three. This makes it easy for your audience (and you) to remember. State your points at the beginning, repeat them throughout your presentation and use them to recap at the end.

Keep their attention. Make your talk interesting and memorable. Illustrate each of your points with examples and stories your listeners can relate to. Statistics can be powerful to back up what you say, but keep them relevant and don’t bore your audience with too many.

Look the part. Be well groomed and appropriately dressed for your audience. Ideally, dress like but slightly more formally than your audience.

Have helpful handouts your audience can take away listing the main points of your presentation. Include space for them to write notes and your contact information. Proof your handout carefully, and have someone else look it over to ensure there are no typos and that it represents you well.

Arrive early and become familiar with the room, the PA system, and meet and mingle as people arrive. If you’re using a projector, give time for set up and testing.

Be prepared for questions. If you want your audience to interrupt you with questions, tell them. If you plan a question-and-answer time at the end, let them know this at the beginning and suggest that they make notes of questions to ask later. Then be sure to allow enough time for questions.

Fine-tune your speaking skills: read books, take a course, join Toastmasters International or hire a speech coach. Start with small low-risk groups.

A major marketing campaign may not be in your budget, but speaking is a great way to get your message out to prospective clients. It will take some of your time and energy, but will set you apart as an authority in your field and it’s free!

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Victoria’s Marketing Advice

Build Your Business Over Time with a Marketing Plan
Though you can run individual campaigns, successful marketing isn’t made up of a series of unrelated strategies or isolated one-time events. Create a marketing plan, even a very simple plan, and follow it. By all means try and track a variety of ideas and adjust your plan accordingly, but follow your plan to build your business steadily over time.

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Make-it-Fly Marketplace

Make-it-Fly's Sky-PlaceIf you haven't done so already, we encourage you sign up now on Sky-Place.com - Make-it-Fly's social networking site.

Sharpen Your Speaking Skills and Grow Your Business at a Presentation Dojo

You worked hard on your presentation and afterward several people came up to compliment you on it. You think, “That’s nice, but I didn’t get any business.” If you want to grow your business through public speaking, enroll in the Presentation Dojo.

Jay Murray, of Solutions for Tuition says, “Before working with Turning Point Presentations, 3% of my audience members typically requested appointments to learn more. Now, it’s over 50% and my business is thriving.

Angela Libby Jankousky

Angela Libby Jankousky

Rev NetworkingRev Networking

Up to 20 professionals, each representing one profession, meet one on one at customized speed networking events, allowing you the opportunity to have a five-minute conversation with each participant to generate leads, referrals and business. Rev Networking is not a group, as you will meet new professionals every time and people that attend are serious about growing their business by networking and power partnering with other professionals.

Reservation only $68
Marilyn Manning 303-763-1865

The RiverfrontThe Riverfront specializes in well crafted, richly satisfying occasions that balance aesthetics, personality and party. The site is versatile, accommodating groups from fifteen to five hundred. Features include: two dance floors with professional sound and lighting, a fireplace nook, three bars, outdoor patio, and gazebo. Our personal chef, custom menus, and full suite of inclusions rank us paramount in our industry.

Call 303.865.8500 today
and schedule your holiday event!

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 2,700 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Next Advisory Board 101 in Denver:

  • Fridays - September 18, October 16, November 20 and December 18
Note: This Advisory Board 101 will be three months long and will be the last of these boards starting in the Metro Denver area this year.

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly Café - High Altitude Networking, where exceptional people help each otherNext Café:

Date: Thursday, October 29, 2009

Time: 4:30 to 7:30 p.m.

Cost: $10 online, $15 at the door
Click here to register now.

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

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