Feature Article: Business As Usual Isn't an Option

Business Owner in the Spotlight
Terri Novell 
Further Performance Group

Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

July 21, 2009
Volume 6, Issue 14

"In-Flight Refueling" is published twice a month.

Click here to read archived newsletters.

A Note From Dave & Victoria

Last week, Victoria attended a public relations seminar for small business owners in San Francisco.
Refreshing to get away, meet other entrepreneurs and learn what’s new.

We’ve been working on our Fall Conference, Entrepreneurs Embracing Change—Tools for Tomorrow's Success Today. Experts in different fields will give practical, cutting-edge and very relevant info you can apply immediately. We encourage you to sign up early for this very special event.

When we’re not having fun with Make-it-fly® or playing tennis, we enjoy the challenge of patio gardening—amazing what you can grow in a small space! At last our tomatoes are ripening—they’re really good! We also picked the first zucchinis last week.

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Terri Novell 
Further Performance Group

Terri Novell lives by the motto “the power in your business starts with the power in your people.” Working with individuals and teams in the workplace, Terri knows that when teams are working more effectively together, the workplace is more vibrant and business goals more readily achieved. “I teach managers and leaders how to be more effective and create turned-on teams with a forward focus,” she says.

Terri Novell, Further Performance Group

“My passion is assisting individuals to trust and believe in themselves, and know they can achieve anything,” Terri says. Through professional speaking, training, consulting and coaching, Terri offers fresh ideas and learning experiences to break through perceived obstacles and achieve results. “Clients break things…boards, arrows, old beliefs…all to provide proof that more is always possible.” 

Terri started her business in 1996, two years after the birth of her twins. “I was working crazy corporate hours, which took me away from home way too much,” she says. I had started my business plan five years earlier and back-burnered it when pregnancy became the focus.  While my working hours didn’t lessen, a home office and a nanny allowed me to spend quality snippets of time with the kids throughout the day. It wasn’t easy but it was a win-win – launching my business and more control of my time. I actually printed out a ‘stop’ sign and pasted it on my office/bedroom because they knew that STOP meant mommy was NOT to be disturbed!”

Q: What do you find most fulfilling about running your business?
TN: What’s fulfilling about running my business is the flexibility. I like working…a lot! With the diversity of my clients being all over the country, I’m gone for two to three days at a time.  So when I’m home I allow myself the flexibility of picking up my kids from school and making a Dairy Queen run in the middle of the day. My corporate thinking from so many years of being in larger organizations helps me keep mental tabs on how much time I’m “in the office.” This structure helps me to attempt some balance. I don’t know if this will ever stop! 

Q: What motivated you to start this business?
TN: I always knew that I would own my own business one day.  I just didn’t know when or exactly what it would be. My business degree major was marketing because I got Cs in accounting and loved the creativity and strategy of marketing. Over the course of my corporate positions, I was in the food industry before landing accidentally in the real estate industry. I answered an ad in the San Jose Mercury newspaper for a regional marketing coordinator and 10 years later left that real estate development and property management firm as VP of marketing and training. When I started my business, I simply offered what I had been doing in-house to other developers in the Bay Area, CA. It was a natural progression. 

Q: What book has been most helpful to you in your business?
TN: This is a very tough question as I love so many books!  I generally read two genres, business and personal growth.  When I was starting out, I loved On Becoming A Leader by Warren Benis.  On the personal-effectiveness side when starting out I was inspired by A Course in Life by Joan Gattuso. 

Q: Who has influenced you most in your life?
TN: This is a unique answer to a simple question. My grandmother greatly influenced me because she was so entrepreneurial.  She started a general store in the very small town of RisingSun, Ohio. Women didn’t start business like this back in 1919.  Here’s what’s so interesting. She made her transition when I was only 5 years old. Yet to this day, she is my inspiration. We just never know the impact we have on people!

Q: What has proved to be your most successful marketing strategy?
TN: Sticking with a niche. Period. At one point I wanted to get away from the real estate/property management/development niche as I had been doing work in this area for so long. Bad idea! A niche is so very powerful and a true blessing. 

Also, early on I started writing a monthly eLetter and building a list of clients and seminar participants. I frequently get speaking presentation referrals from each monthly column. Everyone is well served to build a client and prospect list and do it on an ongoing basis. It’s never to late too start!

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
TN: I continue to face the challenge of “always be marketing.” When I’m on the road and jamming with business, I’m too distracted and busy to make biz dev calls. Not a good cycle. So I’ve created a time usage structure and use the Outlook follow-up reminder system to help me with the discipline to do what I know needs to be done! 

Q: How did you benefit from participating in a Make-it-Fly® board?
TN: Make-it-Fly® has provided me with connections and business contacts here in Denver. My focus for 2009 was/is to grow locally. My web designer and accountant are both Make-it-Fliers.  They are both amazing and life savers.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
TN: Make-it-Fly® provides a great system and structure for doing what each business owner must do to set themselves up for success. The businesspeople you meet and the conversations are both insightful and validating.  If you work alone, the Advisory Board provides a safe sounding board for your ideas along with camaraderie.  It’s a really great experience. 

Terri Novell can be reached by phone at: 303-439-0077, or visit her web site at: www.FurtherPerformanceGroup.com.

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Dave Block, Co-Founder of Make-it-Fly

Dave’s Networking Nugget:

Encourage others as you network. In these challenging and uncertain times, conversations often turn to negative topics. Instead of agreeing, and adding your own depressing two-cents' worth, aim to turn the conversation around to encourage, energize and lift others up.

Feature Article

Victoria MunroBusiness As Usual Isn't an Option
By Victoria Munro

Our world is changing at lightning speed—the economy, technology, the way business is being done. We’re living in a new world with new challenges. Seasoned entrepreneurs are finding that business as usual is no longer an option.

To lead your business successfully through these exciting but uncertain times, you’ll need to become more flexible—willing to make changes. You must be open to learn new ways to cut costs, connect, communicate and network with current and potential customers. Be innovative—the Web is challenging us to think globally as well as locally. Find resourceful and creative new ways to market and win customers (and competitors) all over the globe. The fact that the world is flat, and getting flatter, is both a challenge and an opportunity for entrepreneurs.

There are answers! And Make-it-Fly® is committed to providing relevant, up-to-the-minute solutions for small business owners in this rapidly changing world. Over the next weeks, we’ll invite experts in different areas to share their know-how here and give practical ideas you can easily use. In September, we’re also planning a Fall Conference for business owners: Entrepreneurs Embracing Change - Tools for Tomorrow's Success Today.

Three Tips to Keep You On Top:


As you network and connect those around you today, it’s more important than ever to focus on what is positive. What we focus on tends to become our reality. And make an effort to encourage others.


Seek to keep your life in balance and take good care of yourself. When you’re tired, it’s easy to become discouraged. Plus you’re not creative and rarely make good decisions when you’re worn out. Remember, you are your business’s number one asset.


Plan on attending the Fall Conference, Entrepreneurs Embracing Change. We'll annouce details in a few days.

Click here to read more articles like this one.

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Victoria’s Marketing Advice

PR on a Shoestring
In tough economic times, don’t stop marketing. Focus on low- and no-cost approaches. For example, develop a story about your business, or one of your clients, and pitch a reporter. Write a guest post or be interviewed by a top blogger, include a link to your website. Submit articles to www.ezinearticles.com, a free directory of articles; add a resource box at the bottom to drive traffic to your website. Send out regular well-written, creative press releases on newsworthy topics related to your business.

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Make-it-Fly Marketplace

Make-it-Fly's Sky-PlaceIf you haven't done so already, we encourage you sign up now on Sky-Place.com - Make-it-Fly's social networking site.

Easy Entrées, bringing fine dining home

Want to enjoy delicious, healthy, made-from-scratch meals, but don’t have time?

Easy Entrées has the answer! And it’s affordable.

Easy Entrées is extending their very generous offer made at the recent Café.

Click here for the details.
Call Easy Entrées at 303-238-EASY (3279)
Or visit them on the web at www.ezentrees.com

$350/month - Shared Space with IT Firm
(Arapahoe and University)

Space available in an office environment that includes up to four cubicles, a large conference room, good high-speed Internet/wireless, and a kitchen. The office space is across the street from the new Streets of South Glenn (Whole Foods, Best Buy, Macy's, Staples). People in this IT company work from home frequently so it can be very quiet.

Call Mark Nichols at 303-915-8998

Rev NetworkingRev Networking

Up to 20 professionals, each representing one profession, meet one on one at customized speed networking events, allowing you the opportunity to have a five-minute conversation with each participant to generate leads, referrals and business. Rev Networking is not a group, as you will meet new professionals every time and people that attend are serious about growing their business by networking and power partnering with other professionals.

Reservation only $48
Marilyn Manning 303-763-1865

The RiverfrontThe Riverfront specializes in well crafted, richly satisfying occasions that balance aesthetics, personality and party. The site is versatile, accommodating groups from fifteen to five hundred. Features include: two dance floors with professional sound and lighting, a fireplace nook, three bars, outdoor patio, and gazebo. Our personal chef, custom menus, and full suite of inclusions rank us paramount in our industry.

Call 303.865.8500 today
and schedule your holiday event!

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 2,700 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Next Advisory Board 101 in Denver:

  • Thursdays - August 6, September 3, October 1,November 5, December 3, January 7, 2010
  • Thursdays - September 3, October 1, November 5

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® CaféMake-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Make-it-Fly® Mini-Café in the Foothills

Date: Wednesday, July 22, 2009
Time: 4:30 to 7:30 p.m.
Location: Tuscany Tavern and Restaurant
32214 Ellingwood Trail, Evergreen, CO 80439
(Located off Evergreen Parkway at Squaw Pass)
Cost: Pre-register online and pay $10.00,
or pay at the door $15.00

Cash Bar
Door Prizes!
Fun Productive Networking!

Make-it-Fly Café - High Altitude Networking, where exceptional people help each otherNext Café:

Date: Thursday, August 27, 2009

Time: 4:30 to 7:30 p.m.

Cost: $10 online, $15 at the door
Click here to sign up now.

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

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Contact Make-it-Fly® - Dave and Victoria:

voice: 720-962-8888

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2009. All rights reserved.

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Make-it-Fly® LLC
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA