Feature Article: Are You On Track?

Business Owner in the Spotlight
Cathy and Gary Hawk  
Clarity International 

Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

June 16, 2009
Volume 6, Issue 12

"In-Flight Refueling" is published twice a month.

Click here to read archived newsletters.

A Note From Dave & Victoria

So far our summer has been busy. We celebrated Dave’s birthday with seven grandkids, Enjoyed having some singles over for dinner—a fun time. Also, between thundershowers, even a tornado warning, we’re
playing some highly competitive tennis together!

We now have videos of Advisory Boards in action now on the website.

We’ve been experimenting with a longer five-month version of our Advisory Board 101 with very positive results. Members of the first of these boards will graduate today!

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Gary and Cathy Hawk of Clarity InternationalCathy and Gary Hawk    
Clarity International 

Fifteen years ago, Gary Hawk decided to work for himself coaching and mentoring business leaders. While he was building that business, he was given some very wise advice: “All good businesses had a continual product improvement program,” he says. “Since my product was basically me, I needed to do work that studied the human condition beginning with my own self reflection.”

Gary’s business partner and wife Cathy Hawk took an 18-month sabbatical to learn everything that she could about passion and energy, and studied many disciplines “from applied kinesiology to eastern energy systems to intuition to heart math physiology to coaching to quantum physics to intuitive medicine,” she says. “I knew that if I could energize myself, then I could use what I had learned to help others when they were stuck.”

Together, Gary and Cathy founded Clarity International as a training and coaching firm that teaches skills for how to see, sense and use energy as a primary life and work strategy. Through retreats and workshops, Clarity International gives individuals and leaders clarity of vision and purpose, a deep understanding of what energizes them and a riveting focus on making it happen.

Q: What do you find most fulfilling about running your business?
C&GH: We love hearing clients put voice to their most expansive visions and see their energy shift as they begin to know it’s possible to achieve them. We love watching them take this energetic knowledge and change the way they operate in their lives and workplaces. As they let their own energy drive how they make choices, relate to people and take action, they truly do make a difference in their world. Hearing from clients years later that they continue to use this knowledge to fully live each day is very fulfilling.

Q: What motivated you to start this business?
CH: My early motivation was my desire to discover what I was really passionate about. I began to ask myself, what am I going to do with the rest of my life that creates passion and energy?

GH: My personal interests have always been entrepreneurial and primarily in the people side of business. Creating a work environment that ignites everyone’s passion and purpose, where everyone is engaged and excited to be there has been the primary focus for much of my career both as a business owner and as a senior executive in larger companies.  

Q: What book has been most helpful to you in your business?
CH: The A to Z Steps to a Richer Life by Deepak Chopra, M.D. I’m a master gardener, so one of the books that guides my gardening is Right Plant, Right Place by Nicola Ferguson. When I began Clarity I realized that this same basic concept applied to the people I was coaching – helping people be in the right place by learning what energizes them.

GH: First, Break All the Rules by Marcus Buckingham & Curt Coffman put into print what I studied in the 1970s about what is required to find, hire and retain the most qualified people. And The Science of Mind by Ernest Holmes was the beginning of my spiritual path.

Q: Who has influenced you most in your life?
CH: First, my mom, a school teacher, and my dad, an inventor. It was their influence that led me to be a developer and teacher of the Clarity system and tools. Another major influence was an early employer, Ron Sofield. He sent me on many different trainings that related to human development, and we developed an interview system to ask our dental patients what they wanted. It was an introduction to asking people what they really want.

GH: My parents also had a great influence by teaching me the value of independence, humor and building long-term relationships. Don Clifton, the founder of Selection Research (later Gallup), influenced me through the work he pioneered in putting the right talent in the right position and giving them space and support to flourish.

Q: What has proved to be your most successful marketing strategy?
C&GH: Our most successful strategy is providing excellent service to our clients which leads to the results they want and then to referrals. Clients are transformed by the work they do with us. As a result, they look and act differently. This transformation is so visible that people notice and want to know what caused the difference.

Our client referrals are supported by our getting in front of people as often as we can – small workshops, speaking and networking.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
C&GH: Our greatest challenge is the inertia of our potential clients. Even when they believe Clarity can make a difference in their lives, they have difficulty in enrolling themselves in their own self development.

Q: How did you benefit from participating in a Make-it-Fly® board?
C&GH: There are several benefits: having a systematic methodology for getting things done and a board of peers who help us stay accountable to the actions we commit to has been the primary benefit. Another benefit is the connection to a group of peers who understand the joys and challenges of being a small business owner.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fl® board?
C&GH: Continual product improvement is a solemn responsibility of every business leader. A significant part of that self improvement is learning from the association with a group of peers. We all learn from mistakes, but the mistakes do not have to be our own. Being in an open dialogue with other leaders helps you learn from others’ mistakes. So, join Make-it-Fly®.

Gary and Cathy Hawk can be reached by phone at: 303-333-4757, or visit their web site at: www.getclarity.com.

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Dave Block, Co-Founder of Make-it-Fly

Dave’s Networking Nugget:

Be visible and become known. This means joining appropriate professional organizations, attending meetings and getting involved. Your success is determined more often by who knows you than by who you know.

Feature Article

Victoria MunroAre You On Track?
By Victoria Munro

Do you have a business, or is it really a job? If your business can’t run without you making it happen day in and day out, it’s probably a job. What was the goal—the vision you had in mind when starting your company? Did you see it as a vehicle to help you achieve your life plan?

It’s all too easy to keep busy with the day-to-day activities and lose sight of the dream that inspired you in the first place. It may be time to step back and assess whether you’re on track to achieve your goal.

Some ideas to help you keep on track and grow your business:

Stress is generally a reaction to events, and we may have a choice of how we respond. List the things that cause you stress and ask yourself if eliminating, or at least minimizing, each of these stressors is even within your control. If it is, then brainstorm and write down possible solutions, making note of how you’ll handle them differently in the future. If the stressor is beyond your control – you just can’t do anything about it – remind yourself that getting upset over it is a waste of your energy and let it go. Take action that will lead to peace of mind.

Read, or re-read, The E-Myth Revisited by Michael E. Gerber.

Create effective systems. Doing this is a vital first step to growing your business and reaching your goal. If you’ve been in business for some time, you know what works well and what doesn’t. You’ve developed some useful processes and procedures. It’s important to get all that valuable information out of your head, and the heads of your employees if you have them, and onto paper. Review and write down each operations procedure in a manual. Doing this helps you to think through all the aspects of critical tasks.  

Spend at least 25% of your time working on your business: evaluating, planning and organizing.

Consider writing an org chart, even if your name now fills most of the slots. Writing job descriptions for each position will both help you hire the right people for the jobs and develop appropriate training.

Evaluate your marketing and sales plan. How well is it working? Are you achieving the results you want? Do you need to adjust the timeline or test new marketing strategies? Find out what’s working for your competitors and what you can learn from them.

Put your exit plan in place. Identify and groom your successor. This will be critical to allow you to eventually step back.

Implementing these ideas will help to free you up from the day-to-day operations and keep on track to grow your business and achieve your goals.

Click here for printable version.

Click here to read more articles like this one.

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Victoria’s Marketing Advice

Focus on Emotions
Emotions dive buying decisions. People buy based on emotion and later justify it with logic. In your marketing materials, focus on benefits that appeal to your clients’ emotions. Don’t be tempted to emphasize features that appeal to their logic.

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Make-it-Fly Marketplace

Rev NetworkingRev Networking

Up to 20 professionals, each representing one profession, meet one on one at customized speed networking events, allowing you the opportunity to have a five-minute conversation with each participant to generate leads, referrals and business. Rev Networking is not a group, as you will meet new professionals every time and people that attend are serious about growing their business by networking and power partnering with other professionals.

Reservation only $48
Marilyn Manning 303-763-1865

The Riverfront

The Riverfront specializes in well crafted, richly satisfying occasions that balance aesthetics, personality and party. The site is versatile, accommodating groups from fifteen to five hundred. Features include: two dance floors with professional sound and lighting, a fireplace nook, three bars, outdoor patio, and gazebo. Our personal chef, custom menus, and full suite of inclusions rank us paramount in our industry.

Call 303.865.8500 today
and schedule your holiday event!

Wanted: People with a Passion and Heart to Help
Small Business Owners

Have you ever wished you could work with like-minded business professionals to grow your own business, while doing work that results in major positive changes in lives and businesses?

Make-it-Fly®, Your Small Business Board of Advisors, has been changing the lives of small business owners and professionals in the Denver metro area for six years through peer advisory boards. We are now looking for franchisees with heart and passion to do the same in their communities.

After testing and perfecting our advisory board system with more than 800 clients, we are expanding. If you have a sales and/or marketing background, outstanding people skills and want to invest in your own business with a team committed to your success, we’d like to talk to you.

Contact Dave Block - 720-962-8888.

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 2,700 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Mondays - July 6, August 3, August 31, October 5
  • Thursdays - September 3, October 1, November 5

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® CaféMake-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café:

Date: Thursday, June 25, 2009

Time: 4:30 to 7:30 p.m.

Cost: $10 online, $15 at the door
Click here to sign up now.

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

Cafe Sponsor: Easy Entrées
Easy Entrées is a fresh approach to the meal preparation kitchen—helping you save time and money and bring back the joy of dinnertime. Let Easy Entrées do the hard work of meal planning and take away that nagging question of “What’s for dinner tonight?”

Easy Entrées, bringing fine dining home

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Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-fly.com
voice: 720-962-8888
web: www.Make-it-Fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2009. All rights reserved.

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Make-it-Fly® LLC
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA