Feature Article: 12 Stress-Busting Tips for Entrepreneurs

Business Owner in the Spotlight
Greg Wertsch

Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

June 2, 2009
Volume 6, Issue 11

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria

After facilitating six Advisory Boards this week, we plan to celebrate Dave’s 67th birthday over the weekend!

Dave's Birthday!

The weather, at least between showers, has been perfect for tennis, and we’ve enjoyed some highly competitive games together! Victoria has been looking forward to playing without pain for ten years, so this is a special treat.

Goal to get rid of clutter!Over the past several years, Dave has really struggled with clutter. Now he’s taking steps to change his environment and has set a 30-day deadline to complete this goal. His office should be clutter-free by the end of June!

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Greg Wertsch, EveryoneForHire.comGreg Wertsch  

Most business owners know that they need to leverage the immense power of the Internet to grow their businesses. But how? With all the options out there, entrepreneurs can suffer vapor lock when trying to decide how to proceed. That’s where EveryoneForHire.com comes in. “We help businesses market their services on the Internet more effectively and inexpensively than ever before,” says owner Greg Wertsch. “We’ve built an online ‘service mall’ where all types of service providers – such as plumbers, copywriters, musicians and more – can create a free profile for millions of potential clients to see. When one of those prospective clients wishes to make contact with the provider, the provider pays $3. If the client decides to hire the provider they can rate and review the work – and the provider pays just $12 more.”

Greg started creating EveryoneForHire.com in June of 2008 and launched their beta site in March 2009. The company plans to launch their new, improved site in June.

Q: What do you find most fulfilling about running your business?
GW: I love saving business owners money and helping clients find great people to hire.

Q: What motivated you to start this business?
GW: I was motivated to start EveryoneForHire.com from my experience founding my in-home cooking school – The Clandestine Chef Experience (www.clandestinechef.com). I found that marketing on the Internet was not only complex and time consuming to do properly, but also could be extremely expensive. I also found that traditional marketing on radio and print can easily cost thousands of dollars a month to do properly. I quickly realized that there was a need for a credible and cost-effective site where business owners could market their services affordably – and EveryoneForHire.com was born!

Q: What book has been most helpful to you in your business?
GW: I really enjoyed the E-Myth. But even more important than books are online articles because they are more up to date.

Q: Who has influenced you most in your life?
GW: My partner, Mark Ferrandino. He “does” what many others spend time “thinking about,” and that is contagious. Once you stop thinking everything through, you can get a lot more done.

Q: What has proved to be your most successful marketing strategy?
GW: My strategy is to understand what people want and give them that. Pretty simple, really.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
GW: My biggest challenge is convincing people that there is a better way to market online than just building a website and hoping for visitors. So many people spend thousands of dollars on a website and pay for clicks and never get business from it. Marketing online is an art form. It takes the right amount of visibility, likeability and credibility to get it right. I call this “the marketing trifecta.”

Q: How did you benefit from participating in a Make-it-Fly® board?
GW: Joining Make-it-Fly® has easily been one of the best business decisions I’ve ever made.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fl® board?
GW: If you are serious about your business, serious about helping your clients and serious about doing what you do better – take the next step – and join Make-it-Fly®.

Greg Wetsch can be reached by phone at: 303-941-4473, or visit his web site at: www.EveryoneForHire.com.

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Dave Block, Co-Founder of Make-it-Fly

Dave’s Networking Nugget:

Everyone at a networking event has at least two or more needs that you may be able to help meet. You can figure out what these needs are by the questions you ask.

Feature Article

Victoria Munro12 Stress-Busting Tips for Entrepreneurs

By Victoria Munro

Owning and running a business can be stressful – after all, the buck stops with you. If you’ve come from the corporate world of regular paychecks and support systems to help you get your job done, the challenges of entrepreneurship can be doubly stressful.
When ignored over time, stress can take a serious toll on your physical health, your ability to concentrate and your relationships, and it can ultimately lead to burnout. If you’re to be successful in the long run, you must take care of yourself and learn to handle stress in a healthy way.

It can be helpful to discover what triggers stress for you, then take a look inside and find out where each stressor came from. Ask yourself, “Where and when did this start?” Identifying and being aware of what causes our stress is sometimes all we need to stop continually falling into the same traps. Unrealistic scheduling of tasks – setting impractical time frames for the completion of projects – usually results in stress. Over-commitment is another stressor that easily creeps in, especially for new entrepreneurs desiring to please everyone.

12 Simple Stress-Busting Tips:


Spend time reflecting on your life – create a life plan, then build your business plan to achieve your life plan. (When stressed, we tend to develop tunnel vision.)


Exercise regularly – it relieves tension. Asking a friend to exercise with you will provide accountability and make it more fun.


Talk difficult issues over with a trusted friend or board of advisors.


Journal – write down all your concerns and how you feel about them, then throw the paper away and let it go.


Take time out to meditate, pray or go for a walk and observe nature – the trees and flowers, listen to the birds, watch the ever-changing cloud formations. Spend time with people, get to know them and develop deeper relationships.


Get adequate rest and sleep at night.


Plan time for fun – laughter is good medicine. Taking time out to relax and play shouldn’t be considered a luxury.


If you face a stressful situation that is beyond your control, put it in perspective by asking yourself how it will feel and what impact it will have on you five years, or even six months, from now.


Focus on what is positive and see the glass as half full. Turn your attention to things that have gone well and praise yourself. List five things that you’re grateful for – it’s hard to be stressed and grateful.


View stressful situations, large and small, as opportunities to learn. Stop, step back and think about ways you could benefit from them. Velcro® and Post-It® notes were invented as solutions to frustrating problems.


Take five-minute vacations. Stop work for five minutes, relax, breathe deeply and think about something fun and pleasant. This can refresh your mind and you’ll return to the project with new clarity.


When you’ve completed a stressful task, reward yourself with something you enjoy.

Stress is generally a reaction to events, and we may have a choice of how we respond. List the things that cause you stress and ask yourself if eliminating, or at least minimizing, each of these stressors is even within your control. If it is, then brainstorm and write down possible solutions, making note of how you’ll handle them differently in the future. If the stressor is beyond your control – you just can’t do anything about it – remind yourself that getting upset over it is a waste of your energy and let it go. Take action that will lead to peace of mind.

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Victoria’s Marketing Advice

Let Your Clients Tell Your Story
Reading and/or hearing what others say about your company often conveys more authenticity and credibility than what you say yourself. Ask your satisfied customers to share memorable stories about their experience doing business with you and the ensuing results. Post them on your website and use them in brochures. Remember to obtain their permission first.

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Make-it-Fly Marketplace

Rev NetworkingRev Networking

Up to 20 professionals, each representing one profession, meet one on one at customized speed networking events, allowing you the opportunity to have a five-minute conversation with each participant to generate leads, referrals and business. Rev Networking is not a group, as you will meet new professionals every time and people that attend are serious about growing their business by networking and power partnering with other professionals.

Reservation only $48
Marilyn Manning 303-763-1865

The Riverfront

The Riverfront specializes in well crafted, richly satisfying occasions that balance aesthetics, personality and party. The site is versatile, accommodating groups from fifteen to five hundred. Features include: two dance floors with professional sound and lighting, a fireplace nook, three bars, outdoor patio, and gazebo. Our personal chef, custom menus, and full suite of inclusions rank us paramount in our industry.

Call 303.865.8500 today
and schedule your holiday event!

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Cheryl is offering a free 30-minute phone consultation, plus ask about the discount for In-Flight Refueling readers.
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Wanted: People with a Passion and Heart to Help
Small Business Owners

Have you ever wished you could work with like-minded business professionals to grow your own business, while doing work that results in major positive changes in lives and businesses?

Make-it-Fly®, Your Small Business Board of Advisors, has been changing the lives of small business owners and professionals in the Denver metro area for six years through peer advisory boards. We are now looking for franchisees with heart and passion to do the same in their communities.

After testing and perfecting our advisory board system with more than 800 clients, we are expanding. If you have a sales and/or marketing background, outstanding people skills and want to invest in your own business with a team committed to your success, we’d like to talk to you.

Contact Dave Block - 720-962-8888.

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 3,000 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for five consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Mondays - July 6, August 3, August 31, October 5, November 2, December 7
  • Thursdays - August 6, September 3, October 1, November 5, December 3 and January 7, 2010

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® CaféMake-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café:

Date: Thursday, June 25, 2009

Time: 4:30 to 7:30 p.m.

Cost: $10 online, $15 at the door
Click here to sign up now.

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

Cafe Sponsor: Easy Entrées
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Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-fly.com
voice: 720-962-8888
web: www.Make-it-Fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2009. All rights reserved.

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Make-it-Fly® LLC
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA